Marine Drive, Mumbai · © Rama
Co-Founder of Greytt. Entropia founding team, exited to Accenture. Two decades turning new technology into growth for people and brands.
From selling carbon black across three continents to building an AI-powered platform for the 50+ — every chapter has been about finding the new thing before it's obvious.
On a mission to power purposeful, passionate lives for the ageless. Using experts, AI and data to build age-centred products for the 50+ — including The Greytt 50, the world's first independent hotel ranking for over-50 travellers. Beyond the grey, lies Greytt.
Led the Spatial, Generative AI and Extended Reality group plus Integrated Creative services, building enterprise and campaign-level XR applications on cutting-edge technology.
Left a corner office to co-build an experimental marketing consultancy from scratch in Malaysia. Grew it into a full-stack Industry 4.0 powerhouse across AI, IoT and XR for brands like Axiata, KFC, Alcon, FWD, Lazada, Danone, Pepsi and Tetra Pak — culminating in an exit: Accenture's first major acquisition of its kind in Southeast Asia.
Rose from heading UM Consulting to running IPG Mediabrands Malaysia (Mediabrands + BPN + J3) — a team of 100+ serving J&J, Dutch Lady, CIMB, Malaysia Airlines, Sony Pictures, Coca-Cola and more. Five consecutive Agency of the Year titles at the Malaysian Media Awards.
Started as a Group Management Trainee; built the Birla Plus/Super cement brand, then headed the non-tyre carbon black segment for Europe, Latin America and South Africa from Alexandria, Egypt — opening new markets across three continents for the Fortune 500 conglomerate.
Engineer's rigour, marketer's imagination — the combination that's powered everything since.
Recognition earned with teams, for work that moved brands and businesses.
Founding team member and Partner of Entropia — acquired by Accenture, its first major SEA acquisition of its kind.
Five consecutive Agency of the Year titles at the prestigious Malaysian Media Awards.
Malaysian Media Awards Grand Prix wins, plus Gold Appies and a Cannes Media Lions national diploma.
Managed and mentored teams of over 100 across advertising, media, consulting and technology.
Built markets and brands across Asia, Europe, Latin America and Africa — from cement to carbon black to campaigns.
Championing the age-positive movement — launched the world's first independent hotel ranking for over-50 travellers.
A few moments the industry wrote about.
Essays, notes and conversations — on AI, ageing, marketing and everything in between.
ANT is where my curiosity lives — two communities, two obsessions. Come join the conversation.
My takes on cinema — what to watch, what to skip, and why movies matter.
AI, Apple, spatial computing and everything shiny — curated and shared as I find it.
Travels, streets and moments — the world one frame at a time, shot on Nikon.
The stuff that actually fuels the work.
Cinema is my second education. Every genre, every era.
Design and technology done right — a lifelong masterclass I keep enrolling in.
Open-water certified — now exploring the other 70% of the planet.
Squeezing in every trip possible, feeding curiosity along the way.
The best hours of any week are the ones spent with them.
If it's new, I want to understand it. Then share it.
